This is mainly because cheaper competitor sites and smartphone apps, such as Tinder, have boomed in popularity, explaining why some of the UK’s pricier dating services are suffering – and possibly going to greater lengths to keep singles signed up on their books, Another site at the higher end of the dating market is Elite Singles, which is designed for people with a certain level of education.It promises “affluent, educated men and women between the ages of 30 and 55, who are all looking for a long-term commitment.” It charges £180 a year for membership.
This was because they were “registered” and not “paying” members.
In total, the site offered the man four suitable profiles “in his area” – none of which met his criteria.
But despite the significant increase in the number of daters, total revenue for the UK dating industry is falling, meaning firms are making less money per head.
In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.
Another Telegraph Money reader, who does not wish to be named, turned to online dating after his relationship came to an end in February.