For AFF, bots are a cop out, though the appeal of building them is obvious enough to Conru.
"If I wanted to boost our revenue and move to the Cayman Islands, we could probably double our revenue simply by using bots," he says.
D., boot up the site of a top competitor, Fling, and demonstrate how, shortly after registering, they are wooed by what appear to be bots. "We doubt it really is Megan Summers."In an email, Fling owner Abe Smilowitz writes, "We absolutely don't use fake profiles and bots…Us and AFF are pretty much the only guys that don't." This could be true. "We still think they do."To keep out the bots of spammers and hackers on AFF, Conru, who launched the site shortly after getting his doctorate as a means to meet women, codes his own countermeasures and frequently checks user names and IP addresses for veracity.
With a Google image search, one of the women turns out to be pornstar Megan Summers. Any number of spammers and hackers might have created the profile with Summers' photo; it could be a housewife using the likeness to boost her appeal or conceal her identity. "It's a daily slog, going through hundreds of accounts every day evaluating them and deactivating them," he says.
When he saw an ad for the dating site Ashley Madison, which boasted 36 million members and the tagline, "Life is short, have an affair," he decided to check it out. Everyday, he received more of these come-ons — until he finally said, "Fuck it." "I'm like, ' Hey, all these women want to talk with me,'" he recalls. As anyone who's dated online knows, this is not entirely unusual. "I just figured they're not interested anymore," Russell says.