Ben Casnocha is the author of ‘My Startup Life’ and has been an entrepreneur since the age of 12.
He is also founder of Comcate, an e-government technology firm.
Creative disruption is shaking every industry, global competition for jobs is fierce, and life-long or even long-term job security is a thing of the past.
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Adaptability creates stability,” the authors explain. The authors give numerous other examples of adaptive companies.
For example, Flickr actually started off as an online game called Game Neverending, but discovered that the photo sharing feature was the most popular and made that its main focus; it was later bought by Yahoo.
The old adage about “ready, aim, fire” has been supplanted with “aim, fire, aim, fire, aim, fire.” The authors also warn readers not to get too complacent about their successes and skills thus far, given the competitive nature of the globalised world where new challenges (and opportunities) can arise from a number of emerging economies.
The book stresses the importance not of a grandiose life-spanning ambition, but a series of evolving plans and adaptive steps along the way.
by Reid Hoffman and Ben Casnocha7 chapters, 260 pages2012 Randhom House / Crown Business (Amazon)“All humans are entrepreneurs” is the key thrust of this practical book, which goes on to provide useful lessons to readers for thriving in their jobs and building careers by applying the lessons of Silicon Valley’s most innovative entrepreneurs.