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TV advertising will grow less than 1% during the same period.

Alternative figures published by the World Advertising Research Centre (WARC) conclude that online adspend could grow as much as 37.9% in the coming year.

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It's bad enough that people have found themselves victims of sweetheart scams (scams where the con artist pretends to be in persuit of a relationship when it is only a way to get your money) but to make matters worse, they then find themselves on "The List". Once you have sent ANY of these con artists money, instead of them running away laughing counting their money, the victim goes on "The List".

While Group M expects the UK to become the first major economy with higher adspend online than on TV, the firm forecasts that Sweden will achieve this during 2008 with 19.5% of adspend going online against 19.2% going on TV ads.