You only get “matched” if the person you expressed interest in reciprocates, which is the second prong in the Tinder success strategy: the absence of rejection, and all of the emotional turmoil and self-loathing that goes with it. It’s an easy fit for a generation that has grown up communicating via text, problem solving with Google, shopping on Amazon, and sharing life’s magical (and not-so-magical) moments through Instagram.
People often use the expression “playing Tinder,” illustrating the extent to which the quest for companionship has become a pastime: they use the app because they’re bored, because they want a quick ego boost, because they can’t get to sleep or because the line at the bank is taking forever.
But if the passion isn’t there, she’s quick to cut things off. Sometimes they did the typical getting-to-know-you activities—going to the movies, cooking dinner at her condo. With a series of quick clicks and swipes, she can schedule dates with a new guy, sometimes two, every day—mostly coffees, which are a good way to see if the attraction she feels from a photo measures up in person.
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If not, he’s eliminated from the “roster,” which is the term Valerie and her friends use to describe the collection of Tinder guys they are simultaneously messaging or dating.
These women are part of a generation reared on Sheryl Sandberg and Marissa Mayer—ambitious, fearless and wildly confident about what they want.
She called him that because he was the quintessential 30-something Bay Street guy—handsome, wealthy, confident and married to his job in finance.
From the surrounding towers, players descend to blow off steam and seal the deal—with clients and that night’s conquest. And Tinder is their Little Black Book Valerie met “The Suit” on Tinder.
Last year came Speakeasy 21, a sprawling Prohibition-themed cocktail bar in the Scotia Plaza, and America, the Donald-endorsed ode to gluttony housed on the 31st floor of the Trump Hotel.