In pairings where men were about 17 centimeters (or about 6 inches) taller than the woman, the woman was about 10 times more likely to browse the guy’s profile, whereas the man was about three times more likely to browse hers.
"That men care about height at all is, we suspect, a function of their realizing they may get rejected if they aren't quite a bit taller than their potential mates," she adds.
And of course, the final, crucial decision, which isn't captured by these data: whether to meet the person in the real world.
Or is it more like a -style reality show, where contestants are picked off one by one for a single failing?
When it comes to the early stage of dating, it seems to be all about the deal breakers.
Bruch and her team divided the rules into two broad categories, "deal breakers" and "deal makers," used to exclude or include people for the next level of contact.
Bruch wondered: Is mate selection like a job interview process, where the person with the best combination of positive factors wins?
Smoking was another big deal breaker, associated with a 10-fold drop in interest.