Our industry is similar in that there’s constant change and improvement. However, it means that, if you do the same next year as you’re doing today, you’ll do worse. In retrospect, I never trained and competed to be better than anybody else. Now that I’ve reentered club operations by launching my third club group, several journalists have written that I’m starting a “fitness war.” Obviously, we didn’t enter the market to compete with our colleagues in the industry.
That wasn’t our vision during the many months of conceptual work.
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The new council, which will meet three times per year—in person at IHRSA’s 36th Annual International Convention & Trade Show in March and during two virtual meetings—will consist of 10-16 members appointed by IHRSA.