” The unique personality match process used by the app was created by Katherine Cook Briggs and Isabel Briggs, who based their system on the work of psychologist Carl Jung and his research into personality traits.
The questions vary from would-you-rather type queries, to how you might organise your desk at work, or how you would deal with a certain situation.
a facade is created, designed to please what you think that other person needs or wants. If the person responds to the facade, you've got nothing there but a person who likes the false image you've created.
That person doesn't like you, so what have you gained?
There's clearly (inappropriate) sales pressure in most of the dating organizations that I'm aware of, and the person is in an emotional state and is susceptible to that pressure.