In my experience, the most success and greatest impact comes from alignment and collaboration across all sectors, such as governments working with NGOs in step with business and the private sector.
I don’t avoid politics, but I do avoid talking about politics too broadly.
“I remember this guy taking one look at the shoes and telling me that we had to make them last better, fit better and be more comfortable or we wouldn’t have a business,” Mycoskie recalls.
“He said that people will buy your product once for the cause, but they won’t do it twice unless it’s good.” So Mycoskie made it good, itself a bold move given that espadrilles have long been regarded as essentially cheap and disposable.
Since being inspired to establish TOMS after encountering shoeless kids in Argentina in 2005, Mycoskie has seen the company give away some 35 million pairs of shoes to children in need.