The contemporary consumer culture includes automobiles, pickup trucks, videocassette recorders, multi-channel televisions, and telephones as well as computers and mobile phones.
They also share a common history of development since the 1950s, including a vast oil-revenue-induced boom between the mid-1970s and the mid-1980s, military events that led to the presence of foreign troops on Saudi Arabian soil in the 1990s, and the process of "globalization" at the end of the twentieth century. The population in 1992 was about 16,900,000 and was increasing at a rate of 3.3 percent annually.
A population of twenty million was projected for the year 2000, almost triple the roughly seven million enumerated in the early 1970s.
The king, leading princes, and government ministers often are seen on television performing their culturally prescribed roles.
The state and people engage in the creation of a national cultural heritage through the preservation or reconstruction of elements from the past that are seen as embodying the traditional culture.
Asir has several cities and some nomadic presence, yet it is rural, with farmers living in settled communities largely organized in accordance with tribal and clan identities.