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"However, the vast majority of people mate with demographically similar partners anyway, so such findings aren't especially useful in helping dating sites narrow a client's pool of potential partners." The Times piece goes on to say, "None of this suggests that online dating is any worse a method of meeting potential romantic partners than meeting in a bar or on the subway.
But it's no better either." So an algorithm isn't smart enough to figure out if two strangers are soulmates. "Mainly, online dating sites give you more options beyond your existing social network that you wouldn't have had otherwise," Eastwick said.
And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world.
"People have elaborate laundry lists of qualities they think they want in a partner, and they like online dating profiles that fit this laundry list," Eastwick said.
Make sure your profile is up to date and be specific about your interests and hobbies.